Careers in ArboStar

ArboStar has rapidly evolved into a leader in business management solutions for the tree-care industry, showcasing remarkable development and growth. We also don't forget about our most valuable resource - our employees. At ArboStar, we highly value unconventional solutions and creative approaches, and we encourage initiative and a drive for excellence. Join ArboStar and help us create memorable experiences for our customers!

Why join ArboStar

Competitive salaries

We offer competitive salaries to reward your hard work and dedication.

Flexibility and Balance

Enjoy flexible schedules and remote work options for better work-life balance.

Professional Development

Benefit from continuous learning and career advancement opportunities.

Job Openings

Senior Digital Marketing Manager

Full-time, Remote

Company Overview

ArboStar is a fast-growing B2B SaaS platform providing business management solutions tailored for the tree care industry. We help businesses streamline operations, manage leads, and grow revenue. As we scale operations across North America and globally, we are looking to strengthen our marketing team with a strategic leader who can drive high-quality lead generation, optimize marketing ROI, and elevate brand visibility.

Role Overview

The Senior Digital Marketing Manager is a leadership role responsible for managing and executing ArboStar’s paid media strategy, PR and partnership initiatives, and overall marketing campaigns. This role will guide the PPC team, collaborate with sales, product, and operations, and ensure marketing efforts generate high-quality, revenue-oriented results.

This role is ideal for a B2B SaaS marketer with deep PPC experience, conversion optimization expertise, and a strategic mindset who can elevate the team and campaigns to the next level.

Key Responsibilities

1. Paid Media Leadership

Lead paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, Bing Ads, Capterra, and other B2B channels.
Plan and execute search campaigns, paid social campaigns, retargeting campaigns, and display campaigns focused on lead generation and pipeline quality.
Manage budgets of $20,000+ per month, allocating spend efficiently across campaigns.
Mentor and manage PPC specialists, providing guidance, performance reviews, and strategic direction.
Analyze campaigns, generate hypotheses for optimization, and implement A/B tests to improve conversions and ROI.

2. Funnel & Lead Quality Optimization

Monitor MQL → SQL conversion and collaborate with Sales to ensure campaigns deliver high-intent leads.
Adjust targeting, messaging, and campaign structure based on lead quality and conversion metrics.
Collaborate with marketing ops or CRM teams to track and report ROI and pipeline impact.

3. PR & Partnerships

Plan and execute PR initiatives and partnership campaigns, including collaborations with industry partners, media outlets, and influencers.
Support initiatives that increase brand visibility, credibility, and lead generation through external channels.
Develop creative campaigns that align with both ArboStar’s and partners’ business goals.

4. Strategic Collaboration & Analytics

Work closely with Sales, Product, and Operations teams to align campaigns with business objectives.
Supervise creation of marketing briefs and requirements for developers and marketing ops (Google Analytics setup, campaign tracking, marketing integrations).
Provide regular reports and actionable insights for leadership, highlighting.

5. Continuous Improvement & Innovation

Stay up-to-date with industry trends, paid media best practices, and B2B SaaS marketing innovations.
Introduce new strategies, tools, and processes to improve lead quality, campaign efficiency, and team performance.
Develop and implement frameworks for hypothesis testing and continuous optimization.

Qualifications & Skills

5+ years in B2B SaaS marketing, with extensive experience managing large-scale paid campaigns and/or teams.
Deep knowledge of Google Ads, Meta Ads, LinkedIn Ads, Bing Ads, Capterra, and other B2B paid channels.
Proven experience in PPC leadership: managing budgets, mentoring team members, and achieving measurable campaign outcomes.
Strong understanding of conversion optimization, CRO principles, A/B testing, and MQL → SQL metrics.
Experience in PR, partnerships, and external communications for B2B audiences.
Data-driven mindset with ability to analyze performance metrics, generate hypotheses, and implement improvements.
Excellent collaboration skills to work cross-functionally with Sales, Product, and Operations.
Proficiency with marketing analytics tools, CRMs, and reporting dashboards.
English proficiency B2 level or higher.
Independent, accountable, and able to deliver results with minimal supervision.

Nice to Have

Experience in service-based or SaaS industries related to field operations, management, or workflow software.
Familiarity with marketing automation platforms and campaign tracking integrations.
Experience working with external partners and media for B2B lead generation campaigns.

What We Offer

Competitive salary with performance incentives
Fully remote work with fixed schedule aligned to Kyiv time (14:00–22:00) or EDT (7 AM — 3 PM).
Opportunity to lead and shape the paid marketing strategy of a fast-growing B2B SaaS company.
Direct impact on lead quality, ROI, and company growth, while mentoring a growing marketing team.
Access to professional development opportunities and collaboration with a high-performing team.

Mail for resume submission: hr@arbostar.com

Business Analyst

Full-time, Remote

ArboStar is the leading all-in-one business management platform servicing clients in the green industry such as landscaping, tree care, lawn care and more, across the globe. Our innovative, cloud-based software integrates everything from CRM and scheduling to GPS tracking and business analytics, ensuring seamless workflow and exceptional customer satisfaction. With a dynamic and fast-growing team of 80+ professionals, ArboStar is committed to delivering exceptional products and services that help our clients succeed.

Why ArboStar? At ArboStar, we foster a dynamic and supportive work environment where creativity, collaboration, and dedication to excellence are valued. Join our team and help revolutionize the green industry with innovative technology and outstanding service.

Key Responsibilities:

Gather, analyze, and document requirements from stakeholders; create specifications, diagrams, and mockups in Figma.
Collaborate with developers, QA, and the team to deliver clear task descriptions, refinements, and smooth implementation.
Plan and prioritize features in the backlog, supporting product roadmap execution.
Conduct competitor and SaaS/CRM market research and comparative analysis.
Define requirements for AI integrations (OpenAI, assistants, automation) and configure improvements for the AI bot in ArboStar.
Prepare and maintain technical/business requirement documents across the full development lifecycle.
Contribute to problem-solving and other BA tasks to ensure project success.

Requirements:

At least 1+ year of experience as a Business Analyst (2+ years and direct SaaS/CRM product experience will be a strong advantage).
Confident English (B2—C1), with excellent written and verbal communication skills.
Proven experience in requirements gathering, business process modeling, and drafting technical specifications.
Hands-on experience with Figma, diagramming tools, and Jira (or other task-tracking systems).
Understanding of AI/ChatGPT API principles and strong interest in applying AI to SaaS solutions.
Practical knowledge of Agile/Scrum development methodologies.
Ability to work with databases and basic understanding of SQL.
Basic programming knowledge (theoretical understanding of PHP or other languages is a plus).

We Offer:

Work schedule: 14:00 — 22:00 (Ukrainian Timezone)
Only remote work
An opportunity to significantly influence the direction of the company;
Steep learning curve and personal growth opportunities;
Access to courses and training;
Corporate English language training;
Paid vacation;
Competitive salary.

Mail for resume submission: hr@arbostar.com

Senior Full Stack Engineer (AI Agent in B2B SaaS CRM)

Full-time, Remote

Key Responsibilities:

Design and develop an AI-agent for a CRM.
Integrate LLMs (GPT-5/Claude/local models) with internal system modules.
Develop scalable and secure REST + GraphQL API.
Implement automated testing, CI/CD pipelines, and observability practices.
Collaborate with cross-functional teams (Dev, QA, PM, AI) to build a product used by dozens of companies.

Requirements:

Over 5 years of experience with B2B SaaS products, including CRMs, ERPs and financial systems.
Proven, real-world production experience in building AI agents, with hands-on knowledge of LLM orchestration, Retrieval-Augmented Generation (RAG) and knowledge graph integration.
Deep expertise in PHP (Laravel/Symfony) or solid experience in a modern backend framework like Node.js/NestJS or Python FastAPI.
Practical skills in building microservice architectures, integrating with external APIs and using Docker and Kubernetes in production environments.
Proficient in Clean Architecture and Domain-Driven Design (DDD). Adherence to PSR-12 standards and experience with static analysis tools like Larastan (level 9).
Experienced with Test-Driven Development (TDD) and writing comprehensive unit and integration tests using frameworks like Pest/PHPUnit (PHP) and Jest (JS/TS).
Skilled in implementing logging with systems such as Laravel Telescope, OpenTelemetry or similar. Proficient in building CI/CD pipelines and integrating tests into GitHub/GitLab CI.

Preferred Requirements

Hands-on experience with AI infrastructure tools like LangChain, LlamaIndex, and Vector Databases (Pinecone, Weaviate, Qdrant).
Knowledge of GraphQL, specifically with Lighthouse/NuWave for Laravel.
Experience with event-driven architecture (RabbitMQ, Kafka, SQS).
Experience with frontend frameworks (Angular/React/Vue) and an understanding of how to integrate AI into a user interface.
A solid understanding of FinTech, Billing, CRM processes.
Practical experience with multi-tenant SaaS architecture (handling different brands, companies, accounts).
Familiarity with the observability stack (Prometheus, Grafana, ELK).
English and Ukranian: Upper-Intermediate+ (for communication with an international team and working with technical documentation).

What We Offer:

Only remote work
Work in the North American time zone (12:00 — 20:00 Kyiv time)
An opportunity to significantly influence the direction of the company
Steep learning curve and personal growth opportunities
Access to courses and training
Corporate English language training
Paid vacation (10 days)
Competitive salary

Mail for resume submission: hr@arbostar.com

Digital Marketer

Full-time, Remote

Tree Doctors Inc. a leading tree care company in Toronto, provides residential and commercial services including tree removal, planting, pruning, stump grinding, fertilization, and consultations across the Greater Toronto Area. We’re seeking a results-driven Digital Marketing Specialist to promote the brand, run both online and offline campaigns, and maintain an efficient cost per lead.

You’ll report to the Marketing Manager and work closely with PPC and SEO specialists, copywriters, and leadership to ensure high-quality leads, efficient ad spend, and strong consumer engagement. The key focus is on optimizing marketing spend to achieve a lower cost per lead than current benchmarks while delivering high-quality leads for the business.

Key Responsibilities:

Manage and optimize paid campaigns across Google, Bing, and Meta to generate qualified leads.
Collaborate with PPC, SEO specialists, and copywriters to maintain cohesive campaigns across all channels.
Create engaging content for blogs, email campaigns, and social media (Facebook, Instagram, LinkedIn).
Implement SEO strategies to improve organic traffic and visibility.
Track performance metrics (cost per lead, lead volume, conversion rates) and provide actionable reports.
Apply both online and offline marketing strategies to maximize outreach and brand awareness.
Maintain marketing operations with minimal revisions from leadership.

Requirements:

2+ years of experience in digital marketing, preferably in service-based or B2C industries.
Proven experience managing paid campaigns and analyzing campaign performance.
Strong content creation skills for blogs, emails, and social media.
Basic understanding of SEO and PPC fundamentals.
Analytical mindset with experience in reporting and data-driven decision-making.
English proficiency at B2 level or higher.
Independent, responsible, and able to meet deadlines consistently.
Creativity and understanding of persuasive copywriting.

Nice to Have:

Experience in tree care, landscaping, or other service industries.
Experience coordinating with multi-disciplinary marketing teams.
Familiarity with AI content generation tools and marketing automation platforms.

What We Offer:

Only remote work;
Work schedule: 14:00 — 22:00 (Ukrainian Timezone);
An opportunity to significantly influence the direction of the company;
Steep learning curve and personal growth opportunities;
Access to courses and training;
Corporate English language training;
Paid vacation (10 days);
Competitive salary.

Mail for resume submission: hr@arbostar.com

FAQ

What career growth opportunities does ArboStar offer?

We offer various training and development programs, as well as opportunities for internal advancement.

What types of contracts are available at the company?

We offer both permanent and temporary contracts, depending on the position and projects.

What is the adaptation process for new employees?

We provide comprehensive support at all stages of integration, including training and mentoring. Our advanced training system is designed for the first three working weeks.

What is the candidate selection process?

The process includes resume review, interviews, and, in some cases, test assignments.

What is the company culture like at ArboStar?

Our company culture is built on collaboration, innovation, and respect. We value diversity and strive to create an inclusive environment where everyone can thrive.